Art-Driven Innovation is a method to generate ideas and include the insights from artistic experiments on technological and social domains to achieve more responsible innovations. It is about combing breakthrough technologies, sustainable development goals and artworks, thereby creating a new playing field for open innovation and strategic decisions. It is based on the view that economic and social progress should be regenerative and distributive to contribute towards a more green or care path for innovation.
Hence, the Art-Driven Innovation (ADI) idea generation method focusses on three areas:
We believe, and see evidence, that the intersection of these three areas holds potential for responsible innovation. The ADI method is supported by a large database, enabling us to quickly match specific challenges and needs to potential partners. This site provides an overview of the method.
At In4Art, we have developed this novel approach to the challenge of responsible innovation – one which finds synergy between the R&D value of experimenting with new materials, technologies, and structures, and the propensity of artists to conduct such experimentation in their own work. Art-Driven Innovation – a term now adopted by the European Commission – is our database-driven methodology for identifying promising ideas at the intersection of art & technology and then applying those ideas as drivers of ethical, inclusive, and equitable innovation.